ROI OBsESSION DIGITAL ADs PLAYBOOK

by Paul Giannotti

This Document Will Help You Make an Informed Decision
This document outlines all of the information about working with ROI Obsession.
We're not asking you to say yes or no today, what we're asking you to do is make an informed decision and you can only do that by going through this entire thing.
Everyone must decide what's best for them, and it's entirely your decision if you think this will help your business or not.
AFTER YOU GO THROUGH THIS DOC
If you've gone over this and decided that you need to solve one or more of the key digital marketing growth constraints, you have two options:
1. Have more questions you'd like answered? You can book a free call with me:
2. Sign-up for a 10 Day Trial Run:
MY NAME IS PAUL GIANNOTTI
  • I'm the founder of ROI Obsession
  • 15 yrs digital advertising professional
  • 8+ yrs direct response copywriting experience across 30+ industries
Click / tap to connect on LinkedIn:
some brands WE'VE HElped grow
THERE'S A SHIFT HAPPENING…
AI isn't just changing the way we write emails, it's heavily influencing digital ads.
Over the last decade Google and Meta have tipped in over $100 billion in R&D focused on their advertising machine learning AI.
This massive investment is all for one thing:
Better matching of ads with their users' interests, needs and desires.
And they can do it too, because their targeting algorithms are backed by thousands of data points on each of their users.
The takeaway:
👉 If you want to beat your competition in today's digital ad market, you need to know how to work with these algorithms.
That's what we do.
SOME OF THE RESULTS WE'VE DELIVERED
$100,000,000+ IN SALES FOR MELBourne Townhouse sales Team
✅ 10,000+ qualified sales leads generated.
✅ Sales team converting 1% into sales.
✅ Sold 100+ properties so far at an average sale value of $854,633.
✅ ROI on marketing spend sitting at over 13X!
1.3% LEAD to sale rate for a leading perth luxury apartment developer
✅ Lead to Sale conversion rate 1.3% across both Google (Search, Demand-Gen & YouTube) and Meta (Facebook & Instagram).
✅ ROI on marketing spend sitting at 1,807% (18X)
Helping Aussie Health eComm Startup Grow Into Iconic Brand With +324% Avg YoY Growth Over 3 Yrs
✅ Sustained explosive YoY revenue growth: +680% (2021), +205% (2022), +87% (2023).
✅ 450,000+ units sold worldwide with strong international expansion.
✅ 67,355,698 annual digital ad impressions with $200,000+ monthly ad spend.
Increased Funded Loans By 527% In 3 Months FOR PERSONAL LOAN PROVIDER
✅ 527% growth in Funded Loans via Google Ads (first 3 months).
✅ 62% decrease in Cost per Funded Loan via Google Ads.
✅ Within 4 months scaled up spend on Facebook and increased loan applications by 130%.
13% Cold‑Traffic Conversion to Enquiries; 20:1 ROAS on Google Ads
✅ 13% conversion rate from cold traffic.
✅ 20:1 return on Google Ad spend.
Under $100 Cost Per New Client For Financial Advice Firm
✅ Landing Page conversion rate: 6.9% (cold Facebook traffic).
✅ 33% conversion from enquiry to funded loan.
✅ Overall client acquisition cost under $100 per client.
27X Revenue Growth With ‘Full Funnel’ Strategy FOR BOOK & COURSE SELLER
✅ 51.90% reduction in Cost per Customer (with a 2:51 Return on Ad Spend).
✅ Scaled revenue from Facebook Ads 2,778% (to over $110,000/month).
✅ Generated 364 customer testimonials in 12 months for ongoing social proof.
2X Monthly New Enrolments ($9.9M Annual Revenue Uplift) With 12-Month Digital Strategy
✅ 85% YoY increase in overall monthly leads across all 17 locations.
✅ 106% YoY increase in monthly enrolments (2X growth).
✅ $9.9M annual revenue uplift from improved enrollment performance.
Leads That Convert at 11.7% Into High-Value Sales For Property Management Company
✅ Qualified leads generated at 10.8% click-to-lead conversion rate.
✅ 11.7% lead-to-client conversion rate (significantly above industry average).
So, WHAT'S CONSTRAINING YOUR GROWTH?
the 4 BIG Digital Marketing constraints
SOLVING THESE constraints
ROI Obsession was built on the assumption you want to solve these bottlenecks.
Operating with any one of these is like being stuck in second gear with the handbrake on.
Yes, you can still make sales.
But you won't be growing as fast, or as efficiently as you could be.
The great news is that these are all very "solvable" problems.
Once solved, it opens the floodgates to growth – predictably, and at volume.
why you need to fix constraint #1
(not enough TRAFFIC)
Here's the brutal truth.
If your ideal customers don't see your offer, they can't buy it.
Sounds obvious, right?
Yet most businesses operate as if visibility will just "happen."
They build a great product. Refine their service. Polish their sales process.
Then wonder why growth is slow.
Here's why:
No matter how good your offer is, there won't be demand for it… if the right people never see it.
You could have:
  • The best product in your category
  • The most compelling pricing
  • A sales team ready to close
But if you're not putting your business in front of qualified prospects consistently and at scale...
You're invisible.
And invisible businesses don't grow.
Something we all need to be mindful of:
At any given time, people enter the market and people exit the market.
Think of it as a "Moving Parade".
The time between when someone enters the market and when someone exists…
Is known as time in market.
For some markets, time in market is very short.
Take "emergency locksmiths" for example.
The time in market for an emergency locksmith is about the length of time it takes to open your phone and Google "emergency locksmith".
Therefore, if you're said locksmith, you MUST be at the top of Google in that critical moment of time.
Now if you're selling high ticket services or any offer that involves a significant investment or consideration, you're playing a different game…
WHY YOU DON't GO FINISHING IN A TINY POD
At any given moment, your total addressable market is doing two things:
  1. Actively searching (tiny percentage)
  1. Passively considering (everyone else)
If you only show up when people are actively searching, you're competing for less than 10% of the market.
The other 90%? They're in consideration mode – researching, comparing, thinking.
They're buyers. They're just not ready yet.
And if you're not visible during the consideration phase, someone else will be.
WHERE ATTENTION ACTUALLY LIVES
When you're only visible in "high-intent" channels (AKA Google Search or niche / industry websites), you're invisible for 90% of the buying journey.
That's not a guess. That's backed by market research.
So what are your prospects doing every day?
✅ They're on Facebook.
✅ They're on Instagram.
✅ They're watching YouTube videos.
✅ They're reading news stories.
✅ They're checking their emails.
These platforms 👆 represent 10X – 20X time spent.
Which is great news because digital ads can give us…
the opportunity to reach 10X – 20X The potential buyers
Simply by understanding how prospects use media allows us to access a dramatically larger segment of the market.
Here's how we do it using digital ads:
(Later you'll see you how we can – legally – run ads to people who have visited specific industry or interest-based websites, or used their mobile apps).
While your competitors are fighting over a handful of leads from active searchers, you can clean up by targeting the entire local market.
partners & REFERRALS HAVE LIMITS
Yes, referrals are great.
Yes, partnerships can work.
But they're:
❌ Unpredictable – You can't control when they happen.
❌ Unscalable – They don't grow linearly with your goals.
❌ Unreliable – Partners have their own priorities.
Sales is a volume game.
If your only lead sources are unpredictable, your business growth is unpredictable.
You need a system that generates qualified opportunities on demand.
why you need to fix sales constraint #2 (poor quality leads)
A common problem we see with lead-gen campaigns is that they often use the wrong ad format.
This is may be a symptom of working with a lazy marketing agency (or the person who was running your ads just didn't know any better).
We're talking about Lead Form Ads.
And unfortunately, they've become widely used.
Here's an example:
Facebook and Google promote these heavily, since their main goal is to keep users on their platform (so they can make more advertising revenue).
Just take a look at the conversion options Meta present advertisers with when they setup a new campaign:
All of these options, except one, result in sub-par outcomes for advertisers.
I will explain EXACTLY why in a moment.
First though, here's how these Lead Form Ads work:
  1. User sees ad.
  1. User clicks ad.
  1. A form pops up with the user’s contact information already pre-filled.
  1. User taps Submit button.
That's it!
Sounds like a recipe for easy, cheap leads, right?
So why is this an issue?
This usually produces (technical term here)…
Garbage leads.
Why?
Because it makes it too easy for an lead to be submitted.
Let's just say you won't be too popular in sales meetings if you continue running these ads.
to get quality leads, YOU have to make them work for it
Think of it like dating.
You don't want the guy who texts at 8pm on Friday night saying "Netflix & chill?" – he's NOT a buyer!
You want the guy who books dinner three days in advance, scoops tickets to your favourite local band, then arrives at your doorstep to pick you up.
In the same way, we want leads to put in work to qualify themselves, before they go to sales.
This is SO important…
That it's an ROI Obsession Cardinal Rule:
✅ Ads must always take prospects OFF the Ad Networks and to your Conversion Funnel.
Get users off the ad networks and into your funnel
Whether it's Google Search Ads, Google Display Ads, Demand-Gen Ads, YouTube Ads, Facebook Ads or Instagram Ads…
Every Ad must take users off the Ad Networks and into your Funnel.
Would you rather a "Netflix & chill" lead…
Or a lead that:
1️⃣ Clicked off the Ad Network to your Conversion Funnel.
2️⃣ Consumed all your marketing messaging.
3️⃣ Made the effort to fill out their personal details.
👉 Usually on a mobile phone – which is pretty annoying to do.
4️⃣ Then went though a Lead Enrichment Questionnaire to provide additional pieces of information.
I know which lead we'd prefer to send to sales.
We'll get into exactly how our Conversion & Qualification Funnels are structured in a moment, but before we do let's talk about high lead costs.
why you need to fix sales constraint #3 (LOW lead VOLUME)
Running digital ads is a numbers game.
If you're suffering from low lead volume or high leads costs from advertising campaigns, it's due to one of two things:
1) Cost of advertising (competition in your market).
2) Conversion rate from Visit to Lead.
Here's the formula for Cost Per Lead:
A simple example:
This is your leverage point, right here.
If we can increase the volume of leads we receive for the same spend, we reduce our Cost Per Lead.
Breaking it down a little deeper:
Here's two simple scenarios so you can see the difference.
Scenario #1:
Now watch what happens when we improve the Conversion Rate %.
Scenario #2:
If you're wondering whether it's realistic to convert 5% of visitors from digital ads into leads…
Here's the stats on one of our live Conversion Funnels for a high ticket sales client:
Always send traffic to a conversion optimised funnel
The Conversion Funnels we build for our client's draw on 15+ years experience and follow conversion optimisation best practices.
Here's a real example of the difference between using a typical website vs a Conversion Funnel.
Our partners at Blackburne Property Group took us up on building a Conversion Funnel for their new home project.
Then they tested it.
Results of a direct eDM campaign split-test to REA's database:
(Images pixellated because the team preferred not to reveal as it's a live campaign we're running. But they're happy to share the results of the split-test).
This illustrates the power of a correctly built Project Conversion Funnel.
Exact same audience.
Exact same number of visitors.
234% more leads through our Conversion Funnel.
A QUICK word from our client
Across last 12 months:
✅ Leads from our Digital Ad Campaigns & Conversion Funnel are being converted to sales at over 1.3% across both Google Ads and Meta Ads.
“Thank you to Paul at ROI Obsession for collaborating with us to enhance our digital lead generating strategy!”
Patricia Cheah
BLACKBURNE MARKETING MANAGER
let's Run the numbers
By extrapolating this, you'll see the significance of using a heavily optimised Conversion Funnel.
Here's an example using conservative, yet realistic numbers:
Where else can you make a 2.7% tweak in your business and get a $1M+ uplift EVERY month?
SPEED OF SALES & REVENUE IMPACT
Here's where things get interesting.
Watch what happens when we plot this over a 12 month sales period for our client selling new homes:
A modest increase in Visit to Lead Conversion Rate of 2.7% to 5.4%…
Has a profound impact on sales volume and velocity.
Here's how the outcomes look after marketing the project for 12 months:
why you need to fix sales constraint #4 (LEADS NOT BEING NURTURED)
Of course, we'd all love to see every lead to come in, saying "We absolutely must get started this week".
And while it can happen, and there's things we can do to target these people, unfortunately it's not the norm.
Remember that for high ticket products and services, the average buyer journey can take 3 to 12+ months.
Which means that often, the majority of sales occur several months after an lead comes in.
We may not like it, but this is a fact of life, and needs to be dealt with.
marketing & sales, Working together 🤯
Unless you just hired a new Sales Manager by the name of Clark Kent, not all leads are going to get the time and attention they really deserve.
Let's face it.
The majority of the time, most leads are being nurtured for...
7-10 days.
2-3 weeks if we're being generous.
When we look again at a common buyer journey…
A 2-3 week lead nurture process obviously misses the mark:
marketing needs to catch what slips through the sales cracks
Your marketing needs to have the sales team's back by rolling out an effective lead nurture program that is "constantly on" or lasts 12 months (at minimum).
Without this, you will miss out on a significant volume of sales.
Use your NURTURE PROGRAM To remove obstacles & objections
A helpful lens to think through your lead nurturing is to ask the question:
"What stops my prospects from buying"?
Looking at this through the lens of our new home sales client, some of the common obstacles and objections to sales:
(FYI – these are just a FEW, there are many, many more).
Some of these are out of your control.
But a lot of them can be overcome, with the right information.
This is the job of your Lead Nurture Program.
plan to be in your prospects' email inboxes weekly
Once you've generated the lead, you've done the most expensive part.
Incrementally, it costs almost $0 to continue sending emails to prospects.
So it doesn't make sense to stop.
Half of the battle of marketing is building the 'Know', 'Like', 'Trust' factor.
Think of it as needing to "keep showing up".
You want to constantly show up.
So your prospects see your brand over, and over, and over.
Week in and week out.
Familiarity breads trust.
There's a ton of research stating that we need at least 7 exposures with a brand before we considering buying.
When it comes to high ticket sales, I would argue it's much, much more.
Over the period of a 6 - 12 month buying cycle:
Every email has a chance to hook a prospect and re-engage them with sales.
Time to go fishing!
HOW ROI OBSESSION HELPS REMOVE THESE GROWTH constraints
1. WE BUILD a Conversion funnel TO unblock constraints 2 & 3
conversion funnel 10,000 ft view
This is a high-level view of an example Conversion & Qualification Funnel that we use across our client campaigns which have generated thousands of leads and well over $200M in sales.
For Lead-Gen campaigns, our funnels typically contain:
1️⃣ Responsive Conversion Landing Page & mobile site version for phone users
2️⃣ Post-conversion Enrichment Questionnaire
3️⃣ Next Steps thank you page
4️⃣ API integrations & notifications
Here's what it looks like at a high level:
The qualified Lead "feedback Loop" 🔑
If you're running lead-gen campaigns, pay extra close attention here.
What we do is fire conversion pixels AFTER our funnel has identified qualified leads.
This creates an effective "Feedback Loop" which tells the Ad Networks:
"Hey those clicks that converted into qualified leads, send us more of those types of people!"
An incredibly powerful, yet simple strategy.
And it's the key to working with today's AI in advertising.
Hand-CRAFTED Conversion funnels for your BUSINESS OR OFFER
Pre-Sell, Convert & Qualify visitors from digital ads into quality leads:
✅ Efficiently run Digital Ad Campaigns on Google Search, Google Display, Google News, YouTube, Facebook and Instagram (maximizing reach to local buyers).
✅ Accurately track leads back to the Ad Networks (and specific Ads) so that Ad Network targeting algorithms can systematically improve results over time.
✅ Know which exact Ads worked from click right through to sale (you can have confidence in your marketing spend).
✅ Qualify prospects through a multi-stage process, ensuring they're interested and engaged (rather than just clicking on something random in their feed).
✅ Routinely capture 6-7 additional high value data points which allow your sales team to respond with the most compelling offerings (improving sales results).
✅ Gives you the ability to run segmented and personalised marketing campaigns to new leads based on segment.
✅ Use proven conversion design best practices to generate quality leads at volume (reducing your Cost Per Lead).
The LEAD QUALIFICATION QuIZ Qualifies, enriches & IMPROVES Lead Quality
Our data shows that 80% - 85% of leads complete this process, providing high-value data points.
Designed to uncover a richer picture of prospects:
👉 Key Features / Benefits Sought
👉 Timeline to Purchase
👉 Budget considerations
👉 Purchasing authority / decision maker criteria
👉 All custom tailored to your business and sales needs
Deploying a post-conversion Questionnaire solves several critical issues:
✅ Allows you to maximize front-end conversion rates (through having minimal form fields on the front-end form)
✅ This lowers your cost per lead
✅ And maintains strong lead volume
✅ Questionnaire enriches leads with 6-7 additional high-value sales data points
✅ Letting you segment leads into your CRM / marketing automation platform for tailored follow up campaigns
✅ And scores leads so that sales can prioritize high-value sales opportunities
✅ Finally, this setup gives the Ad Networks feedback on which clicks are converting into qualified leads (so they can optimize ad delivery for more quality traffic)
the Next Steps Page positions the PROCESS as incomplete
Ironically, the Conversion Funnel's final Thank You page informs the prospect that the process is incomplete.
This page is designed to prepare prospects to engage with your sales team.
It's the ideal place to provide any and all the information that will help move prospects closer to a sale.
Some of the elements we like to include:
2. next we roll out Digital Ads to Reach Local Buyers & Drive Quality Leads
Now that we have an optimised funnel to convert visitors into leads, it's time to push your project out to local buyers using modern digital ads.
Google Search
We target one of the highest-intent traffic sources, AKA people who are actively searching buying terms on Google.
✅ Granular account build for highly relevant message-matching with search terms, ad copy and landing pages
✅ Conversion tracking and attribution setup for accurate performance measurement
✅ Advanced ad asset elements to capture more SERP real estate & clicks
✅ Continuous conversion optimization
Youtube, discover & Gmail
These ads get your development in front of local prospects using methods your competitors (most likely) haven't even heard of.
✅ Target users who recently searched commercial terms
✅ Target visitors to key websites or mobile apps
✅ In-market affinity audiences for your vertical
✅ 10-20× larger reach into your target audience than search alone
facebook & Instagram
We're generating highly qualified leads for clients using Facebook & Instagram.
✅ Image and video ads across Facebook & Instagram
✅ Optimal account structure for continuous testing & optimization
✅ Advanced conversion tracking 'Feedback Loops' to leverage targeting AI
✅ Creative refresh cycles to prevent ad fatigue
3. support for effective lead nurturing
WE DELIVER LEADS in real-time
To maximise your sales team's success, we deliver leads instantly:
✅ Real-time email notifications (options to CC and BCC anyone).
✅ We can set up a round robin system if you have multiple sales people.
✅ If your sales CRM has an API, we can pipe leads directly in.
Leads are 100% owned by you and never re-sold, shared or re-marketed to.
LEAD tracker spreadsheet
We set up an Lead Tracker for your Digital Ad campaigns.
It's hosted as a Google sheet, making it easy to share with your sales team and have them provide feedback on leads.
✅ This sheet stores each prospect's Lead Enrichment Questionnaire responses and tracking data from the Ad campaigns.
✅ Gives you complete transparency from Ad to Sale (allowing you to see exactly which Channels and Ads are driving sales results).
🧠 Regular feedback from your sales team allows us to optimise Ad Spend to the Channels & Ads that are delivering the highest-quality prospects.
Real-Time Reporting Dashboard
Keep your finger on the pulse of your digital marketing results with access to a Google Sheet reporting dashboard that provides real-time data:
✅ Ad campaign data updated hourly.
✅ Breakdown of Leads, Ad Spend, Cost Per Lead by Ad Network and Channel.
optimal lead nurture series
We can assist with a pre-built 12-month lead nurture email series designed to introduce your project, overcome sales objections, and deliver value over time.
Nurture leads the easy way:
✅ Regular emails that can be programmed into 12-month sequence.
✅ Or use as an email database for your sales team to send out weekly newsletters.
✅ Designed to provide value, overcome objections and maintain top-of-mind.
start with a 10 DAY tRIAL RUN
ROI OBSESSION 10 DAY TRIAL RUN
This is the easiest way to get a taste of working together, the quality we deliver and the results you can expect.
For just $2,497 we will:
✅ Build a Conversion Funnel for your offer. The structure of the funnel depends on your business:
📍Local Lead-Gen Funnel for local services businesses.
📆 Book A Call Funnel for high ticket offers.
💳 eComm Pre-Sell Funnel for e-commerce businesses.
✅ Build & run Google Search Ad campaigns.
✅ Build & run & run Google Demand-Gen Digital Ad campaigns.
✅ Build Facebook & Instagram Ad campaigns.
✅ Allocate $100 / day to spend across these Digital Ad channels.

At the end of the trial period:
👉 You will understand of the quality of the results our process delivers.
👉 You will understand the Cost Per Result.
👉 We will confirm whether we can offer our services on a Performance Fee or retainer moving forward.
Ready to get started?
Steps to gETTING STARTED
The process to getting started looks like this:
1
Read OVERVIEW DOCUMENT
👉 You are here now.
2
CHECK YOU HAVE THE REQUIRED COLLATERAL
Please review the next section to ensure you have the marketing collateral we need.
3
Start 10 DAY Sprint
Go here to make payment and secure your spot.
4
Complete Onboarding
We'll need you to provide business details and collateral.
Please aim to do this within 24 hours.
5
conversion funnel & Ads Drafts
We will deliver this in 7 business days or less.
6
Final checks & START RECEIVING RESULTS
Less than 10 business days from payment.
WHAT WE NEED FROM YOU
The following are nice to have:
A REMINDER Of what's at stake
Stay Stuck with the 4 big constraints?
Or accelerate your RESULTS
Like these clients have already enjoyed:
$100,000,000+ IN SALES FOR NEW HOME sales Team
✅ 10,000+ qualified sales leads generated.
✅ Sales team converting 1% into sales.
✅ Sold 100+ properties so far at an average sale value of $854,633.
✅ ROI on marketing spend sitting at 1,388% (13X)
1.3% LEAD to sale rate for a leading luxury developer
✅ Lead to sale conversion rate 1.3% across both Google (Search, Display & YouTube) and Meta (Facebook & Instagram).
✅ ROI on marketing spend sitting at 1,807% (18X)
Helping eComm Startup Grow Into Iconic Brand With +324% Avg YoY Growth Over 3 Yrs
✅ Sustained explosive YoY revenue growth: +680% (2021), +205% (2022), +87% (2023).
✅ 450,000+ units sold worldwide with strong international expansion.
✅ 67,355,698 annual digital ad impressions with $200,000+ monthly ad spend.
FREQUENTLY ASKED QUESTIONS
What makes ROI Obsession different from other digital ad agencies?
Direct response copy is in our DNA. Conversion design and funnel architecture are our passion. Digital Ads are our specialty. We blend these disciplines with a ruthless focus on data and real business outcomes; such as directly-attributable revenue and ROI on marketing spend.
We deploy cutting edge data‑driven advertising systems that turn digital ad spend into leads and revenue. Our systems convert ad traffic into leads, qualify and enrich leads, and work with Ad Network targeting AI to better target more buyers with your ad spend.
When most agencies want to charge you setup fees, creative fees, and retainers, we offer performance-based pricing options. When your agency is suddenly hard to reach while things aren’t going right, we’re always there because we only accept win-win relationships where our mutual success is aligned.
How does the Performance‑Based Pricing work?
It’s simple! We do away with setup fees, creative build costs, and monthly retainers. And simply offer a low cost per result. This could be per qualified lead, or per sale. The fee starts from as low a $30 per conversion event, however it’s influenced by a range of factors such as the specific conversion event, your industry, the ad spend budget, and so on. 
This model is reserved for proven funnels / validated offers. However we also offer a 10 Day Trial Sprint for $2,497 in which we’ll build out your digital ad campaigns and conversion funnels, and run a 10 day trial to get a performance benchmark. Please Book A Call to have a chat if this interests you.
Why don’t you charge setup or creative fees?
We believe creative and strategy should serve performance – not be another cost line on your invoice. That’s why we cover those upfront. Since we invest in building everything, ROI Obsession maintains ownership of the ad accounts, assets, and creative during our engagement. This allows us to move faster, test aggressively, and continually optimise for conversions.
Which ad platforms do you use?
We run campaigns across Google and Meta – that means Search, Display, YouTube, and Gmail / Discover on the Google side, and Facebook and Instagram on the Meta side.
Here’s how it works in simple terms: Google is where people are actively searching for what you sell – it captures high‑intent leads. Meta is where we create demand – turning cold audiences into warm, interested buyers through strategic targeting and storytelling.
We run both platforms in sync, using data from each to make the other smarter. This means your targeting gets sharper, your cost per lead drops over time, and you reach more real buyers for every dollar you spend.
What industries do you work with?
We work with businesses across a wide range of industries – basically, anywhere that ROI can be measured, leads can be tracked, and results truly matter. Here are some of the industries we’ve built successful campaigns in:
Accounting, information technology, dental, childcare, real estate, events, cleaning, retail, investing, consulting, technology, trades, financial planning, SaaS, psychology, apps, education, physiotherapy, finance, health and fitness, digital products, property, roofing, industrial, equity partners, pest control, manufacturing, and membership programs.
If your business relies on measurable leads or sales, our systems are designed to help you scale efficiently and profitably.
How quickly can I see results?
We typically launch new campaigns within two weeks of onboarding. Once live, you’ll usually start seeing results within 24 to 72 hours (hours in some cases).
From there, performance compounds. Each week’s conversion data is used to refine targeting, improve funnels, and lower your cost per result over time.
What happens if I get an LEAD that enters fake information?
If we're working on a performance arrangement, any leads with clearly fake details such as 0400000000 will not be charged. As a show of goodwill, if the lead leads a real email address but a fake phone, we won't bill for that either.
Is there a contract or lock‑in period?
No long‑term contracts. You can pause, scale, or exit anytime.
Will you work with my local competitor?
At this stage, we are offering complete exclusivity over your competitive area. That means as long as you're working with us, we won't work with any of your direct local competitors.
How Do I know if my local area is available?
Shoot a message to hello@roiobsession.com and we'll confirm.
What’s the first step?
Book a free intro call. We’ll review your goals, your current setup, and map out what kind of results we could help deliver. No hard sell, just clarity and a plan of attack.